It’s that time of year. The lights are up, the stockings are hung and you’re going to kill the next person who cuts you off in the mall parking lot. It’s no secret that Christmas is over-commercialized and consumerized out the ying yang. It’s everyone’s favorite time of year to add to your stock of stuff. But before you go buy something for your grandpa that he’ll never really like, check out the this incredible new ad campaign and website from Save the Children called The Lottery of Life.
This interactive site uses current statistics and probability to determine where you could have been born had you not been born in a first world nation. The site is super-creative and gives you the opportunity to donate to the ‘new you’ by making making donations to Save The Children. Not only is the website great, but the ad campaign supporting it especially unsettling.
And I don’t think the right response to visuals like this should be guilt – it should be one of empowerment. For many of us, we’ve been given a lot with the lives we have – but if we’re not doing a lot with what we’ve got to improve our world and the people in it who need it, we’re just wasting away. Breathing, working, buying, sleeping – but not really living. So this Christmas, think before you spend, buy something a little smaller than normal and give the excess away. You’ll forget what you bought your Aunt Linda in two weeks anyway.
Want more? Check out Holiday Gifts That Give Back from the NY Times.